Microsoft moves forward its pawns…
Yesterday, September 4th, 2013, Microsoft announced the acquisition of the mobile division of Nokia.
Here we are, it is made… So far both entities worked jointly on Windows Phone, now the Finn integrates the American Publisher to strengthens his division “Device” and appropriates the “trademark” Nokia (as well as Lumia). But this acquisition raises numerous questioning:
- The future of the “brands” Nokia and Lumia ?
- What about the “low-cost” Asha and the classic telephones ?
- What reaction of the other manufacturers (HTC, Samsung) ?
- An impact on “light” tablets (Surface RT) ?
- “fan” of Nokia are going to follow ?
On one side the other manufacturers of Windows Phones are kept (in a way) by agreements of patents concerning Android… To leave Windows Phone would have an impact on their margin… On the other hand, for the users also, it is better to have the choice so much at the level of the price, of the size, the characteristics (and of a possible attachment in a brand). Finally, this commits only me 😉
Source (FR): MonWindowsPhone: Microsoft acquires Nokia
For the moment, we have the beginning of answer on behalf of Nokia (Fr): MonWindowsPhone: Nokia what changes
Without counting the risks of losses of skills at Nokia (voluntary departures of staff as for Sun during its repurchase by Oracle), this acquisition is not made without game of musical chair at the hierarchical level. These were quickly cleared up by Steve Balmer (a good thing):
- Stephen Elop returns at Microsoft to take care of a division specialized in the hardware beside Julie Larson-Green.
- Juha Putkiranta handles the integration of Nokia within Microsoft.
- The marketing will be centred a brand and a strategy of advertising unified (Tami Reller and Mark Penn).
Source (Fr): MonWindowsPhone: Microsoft Nokia changes
Microsoft and Nokia are going to have a lot of work… Especially as Microsoft has already begun a big internal restructuring to open up its divisions and favor the collaboration and the research.
Roughly, its the end of branches (Windows, Windows Phone, Office, etc.) divided up and with their own structures of management, Microsoft is reorganized in 4 poles: OS, Applications, Cloud and Devices, and transverse functions (Marketing, Finances, R&D, etc.). Nothing on “Green It”… But the Twitter feed of “Microsoft Green” still active…
As synthesizes it Steve Balmer, the company groups together around a unique strategy (One Microsoft).
Source (Fr): Developpez.com: Microsoft restructuration
The medium and long-term impact of these evolutions on the Windows ecosystem and especially the impact for us, developers, in term of longevity of the technologies, the products and the technologies remains to see. Especially for the “rich” period: Surface 2, debates on Windows RT, the Xbox One release, Windows 8.1 update… I can’t wait that things settles that we see clearly there a little more 🙂